Machtraining began as a platform where airline pilots could study for a specific English test which was required for anyone who wanted to pilot a plane in Brazil.
The brief was to transform the textbook into a digital product, where the pilots could study whenever and wherever they wanted, combining text, videos, and interactive exercises.
Our solution was to create a mobile and desktop app inspired by Duolingo. We started studying the main textbook that the pilots use and made a document with what we thought the product should be. Then we started the wireframes and flows and validated with the clients, users, and a specialized instructor.
Concerning the UI, we decided to use several elements that are in a pilot's daily life so they would feel that they were in a familiar and welcoming environment. This got a great response from the client and the users.
With the MVP, Machtraining got an investment from one of the biggest Brazilian airlines.
Check it out at machtraining.com